LaunchNow™
Go to market with confidence
Fill your pipeline and own a unique place in the hearts and minds of buyers with our proven go-to-market service for enterprise tech offerings.
Sell more offerings, faster
Manufacturing
Energy
Healthcare
FinServ
Tax & Audit
Public Sector
IT
Manufacturing Energy Healthcare FinServ Tax & Audit Public Sector IT
Offering launches
are tough
Ever spend months — maybe years — developing an offering only to see no momentum or pipeline come from it when you actually go to market?
You’re not alone.
We see this happen a lot
You need to put just as much thought into your launch strategy as you put into developing your product.
Most teams fall short by doing one or more of these six things:
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Directing the right message to the wrong audience
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Directing the wrong message to the right audience
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Highlighting features and functions rather than buyer benefits
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Investing in overused marketing tactics that buyers have tuned out
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Sounding or looking the same as competitors
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Having disjointed messaging between product, sales, and marketing
Growth shouldn’t be left to guesswork.
You need a proven plan.
Hi, we’re Forrest.
🚀
We’ve developed a validated playbook for enterprise tech offering launches that’s driving growth for some of the world’s leading consulting businesses.
It all starts with humanizing your offering and building a targeted strategy around what your buyers really want.
Growth strategy experts for enterprise tech
We get you.
Unlike most agencies, we pair you with award-winning marketing specialists who know your enterprise tech landscape and the industries you serve.
All systems go!
Here’s a quick breakdown of LaunchNow™ from our founders
What’s included
Marketing costs can add up. LaunchNow is a packaged, flat-fee service from our human-centered go-to-market experts.
Here’s what you can expect with LaunchNow:
✅
An offering that stands out from the competition and connects with customers
✅
A deep understanding of your target audience and their pains relative to your offering
✅
Excited sales, marketing, and product teams unified around a clear story about your offering
✅
Visuals and messaging that highlight your unique value proposition & build buyer trust
✅
A catalog of highly effective, human-centered sales enablement assets to empower sales reps
Humanity sells offerings
Our proven approach
Here’s a look at our proprietary, human-centered approach that makes LaunchNow a winning investment for enterprise tech consultancies.
Story
In-depth, empathetic narrative & persona development
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We start by diving deep into understanding your target audience and its pains. From there, we create a relatable, empathetic core messaging framework that that speaks to customers’ desires, unifies your internal teams, and lays the groundwork for a thousand campaigns and communication assets.
Style
Brand elevation and competitive differentiation
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In a crowded market, you need to know what sets you apart from the competition so that you can establish your unique position in the space. We’ll conduct competitive research and present our recommendations on your greatest market opportunities. From there, we’ll help form your unique visual identity and authentic brand story so you can capture buyers’ attention, build trust, and win deals.
Strategy
The right plan, for the right buyers, right NOW!
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Once you have a world-class narrative, competitive differentiation strategy, and a fully aligned team, it’s time to take your offering or practice area to market. We’ll work with you to create a powerful campaign strategy and compelling materials to maximize your launch and fill your pipeline.
Sales
Measurable demand generation and capture outcomes
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Once the elements of your offering story, style, and strategy are in place, we will build out the campaigns, dashboards, reporting, and more to ensure your offering gets in front of the right buyers at the right time. Our demand gen experts will refine, iterate, and ensure ongoing momentum for each offering we work with you on.
Our demand generation and capture approach is born out of years of data and testing around how buyers interact with companies and offerings, and what moves them to take action. In addition to developing an agile, multi-channel, multi-asset strategy, we also measure, refine, and track everything we do so you’ll not only realize the value of your LaunchNow investment but also see actual business growth.
“Guys, we already have $1 million in pipeline. It’s only been three months. This does NOT happen.”
Chuck | CMO
ServiceNow Elite Partner
Get growing
Prepare for takeoff
There are two ways to get off the ground and turn relevance into revenue with your consulting business.
Choose an option to get started:
Launch an offering
Position your product perfectly in the market
Create and launch a compelling story for your offering that resonates with buyers, unifies sales and marketing teams, and grows your pipeline.
Pricing starts at $4500/Mo
*LaunchNow engagements range between 3 and 12 months and vary based on offering, timeline, and goals
Launch a practice area
Differentiate your practice area from competitors
Discover, clarify, and highlight the things that separate your practice area from your competition, and be an industry leader in the minds of buyers and reps.
Pricing starts at $6500/Mo
*LaunchNow engagements range between 3 and 12 months and vary based on offering, timeline, and goals
Marketing should get results.
Clients who invest in LaunchNow™ have experienced results like this.
🤝
Sales & marketing teams aligned
💡
Unified business strategy
🤑
A more engaged audience
📣
Elevated brand awareness
↙️
Lower cost
per lead
💰
Increased
pipeline velocity
It’s not rocket science
Your offering launch is too important to fall flat.
We’ll take the weight off your shoulders so you can go to market with confidence. Fill out the form and set up a pressure-free discovery call with our human-centered marketing specialists for enterprise tech offerings.